The streaming service Twitch will allow users to buy games in a new streamer-supporting initiative.
In a Twitch statement:
“Soon the best place to watch and share games will be the best place to buy,”
The process will allow players interested in specific broadcasters to be able to purchase games and allocate them a cut. A “Buy Button” will be implemented this spring (it will be somewhere bellow the streamer). Streamers will get 5% of the sale, with the buyer getting a randomized Twitch Crates. The crates will include exclusive emotes and chat badges among other things.
Used with the Twitch launcher (currently only used to distribute free games as part of Twitch Prime). This initiative won’t sell game keys, but will instead allow users to redeem games through existing services, such as Uplay, by linking the buyer’s Twitch account to their’s said existing service.
The current launch partners include Raw Fury, Ubisoft, Tiny Build, Digital Extremes, Telltale Games, Bit Studios, Blue Mammoth Games, Campo Santo, Devolver Digital, Fred Wood, Gambitious, Hi-Rez Studios, Ink Stories, Jackbox Games, Paradox, Proletariat, Versus Evil, Trion Worlds, Vlambeer, and Double Fine.
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Note that the big two Valve (Dota 2, Counter-Strike) and Riot games(League Of Legends) are not part of that list. No information on whether or not they will join this program.
Chris Early, VP of digital publishing at Ubisoft stated:
“For years we have appreciated how supportive Twitch streamers and viewers have been of our games. This made it an easy decision to work with Twitch to better serve our passionate community with benefits for everyone.”
Twitch’s vice president of commerce Matt McCloskey added:
“Many of our streamers want to make a living doing what they love. To help them, we’re enabling game developers to sell game content at the exact time and place their communities are gathered to watch, which in turn lets streamers earn money from games sold on their channels. To ensure everyone benefits, we’re also rewarding fans that take part in the program with Twitch Crates.”
More information will probably come up in the following weeks.